If you know me, you know I am obsessed with Huda Beauty makeup (see my review of the Desert Dusk Palette here). So when I heard she was coming out with her Huda Beauty Demi Matte Lipsticks I freaked. I am an avid collector of her Liquid lipsticks, I love the formula and longevity of it. I have to admit I was slightly dubious – I normally hate any lipsticks that aren’t matte and stick like glue. Thankfully I was pleasantly surprised.
You can never complain about Huda’s packaging, I love the sleekness of it and I love that it runs across the whole brand.
So what are the Demi Matte Lipsticks? According to Huda’s website they are:
“Inspired by Huda’s love for self-expression through makeup, Huda Beauty Demi Matte is a bold Cream Lipstick showcasing a full spectrum of ultra-feminine colors to complement every one of your alter egos. Saturated in pigment, the creamy texture glides on with an intense color release from the first swipe, creating a lacquer-like sheen which highlights and enhances the natural contours of your pout. Demi Matte lipsticks are formulated with a hint of menthol, specially designed to deliver a temporary cooling effect and tingling sensation that leaves the lips looking visibly plumper. Enriched with Maxi-lip™ that stimulates collagen and hydrates the lips throughout wear, Demi Matte sets to a satin finish that lasts for hours with extreme comfort, without dehydrating the lips. Faithful to her versatile use, Huda likes to blot her lips after application to mute the shine and achieve a more matte, almost stainy finish.”
I love the Liquid Lipsticks, but sometimes when my lips are already dry it really doesn’t help it. So the thought of Maxi lip and the moisturising affects appeals to me. The consistency is super creamy, it glides like a gloss but has the pigment of a lipstick.
I was quite shocked about the pigment in this, for how creamy and slick it is I was expecting the pigment to fall short but I was pleasantly surprised. The above shade is Bawse. What I love even more about this collection is that Huda has made it female focused and named each one after an ‘alter ego’ with names ranging from Catwalk Killa to straight up Feminist.
The above shade is Boy Collector. I normally hate red on my lips but I fell in love with the deep red undertones in this one. I purposely didn’t apply lipliner – hence the messy edges. Simply to see the pigment and to test how easy the brush is to use.
I love that the brush is angled to get the perfect application, however for me the brush was too ‘fluffy’ to give me the perfect application, I’d need to go in with a lip brush in order to get my perfect outline. Something that was never a problem with the liquid mattes. However as far as pigment goes I think this is a fab pigment and will give all them girls who don’t like liquid matte a staple item in their makeup bag.
These lipsticks retail at £18, which is on par with other high end lipsticks and personally I feel for the size of the tube and quality of this product it’s worthwhile.
The menthol in this lipsticks have the smallest tingling effect, I normally hate lip plumping products so I was quite worried but it’s barely noticeable and does help plump your lips up just that little bit more. The smell is very similar to the Faux Filter Foundation so if you’ve got super sensitive skin I would stay clear due to the fragrances.
The formula for this is insane and really does glide on like butter, it made my lips feel super moisturised and even after an hour it was still feeling moisturised. Due to it being demi matte it does transfer, if you want something that doesn’t budge then go for the liquid matte over this. I do find it stains ever so slightly, maybe it’s just the darker colours but I do have to scrub to get it off. Which is a pro or con however you look at it. Creating a stain behind isn’t necessarily a bad thing – ensure the colour stays for longer than it would. But it depends if you want to wrestle with makeup wipes at the end of the day!
Value for money: 5 ☆
Whats your favourite shade of the Demi Matte’s? Let me know in the comments.