Huda Beauty has to be my favourite brand at the moment (I reviewed the Desert Dusk Palette here and the new Demi Matte Lipsticks here). I was super excited to hear that she was dropping her Huda Beauty Easy Bake Powder. For those who don’t know what baking is in the makeup world (sorry if you came here for cupcakes!), it is the process of setting makeup with powder. Applying a thick layer of loose powder over concealer and leaving for a few minutes allows your bodies temperature to melt the powder in place and increases the longevity of your makeup as well as stopping any concealer creasing in troublesome areas such as under the eyes.
Now I have to address the controversy involving the ad campaign for this and the alleged ‘copying’ of Beauty Bakeries campaign. I’m slightly torn over it all, naturally when anyone thinks of baking they would think kitchen baking before makeup. So the topic is pretty broad and I don’t think it’s any brands copyright to use this concept. However, it may be a little plagiarised due to the pictures being similar and it does go against the grain of Huda’s brand (desert, embracing Dubai and her culture etc). So I can see both sides – but only the brands know what happened and theres no point speculating.
Getting back to the product; the Easy Bake powders are available in 8 shades all named after ‘baking’ – Sugar Cookie, Cupcake, Pound Cake, Banana Bread, Blondie, Kunafa, Cinnamon Bun and Coffee Cake. I personally went for Cupcake, I think this will be better for winter but for my tan skin right now it’s just slightly too light but it’s easy to make it work.
So the packaging is obviously gorgeous, would you expect anything less from Huda?!
A really neat idea is the mesh net, allowing control over how much product is used. If you’ve baked before you’ll know how messy it can be, so this is a great way to limit product loss and make your work bench a lot tidier. Having said that, I do find it quite hard to tab product into the net. It seems super hard to get some product out and I end up having to whack it for some product to come through. Not always a bad thing but a bit of a pain.
The powder itself is very fine milled, it feels and glides like silk. Which is perfect for absorbing oils and melting into your makeup. Huge win for me. The scent is similar to the Faux Filter foundation but not as strong. If you have super sensitive skin I would recommend not to get the Huda products, simply because there are fragrances.
I left it on for 5 minutes and it did really help the lines around my eyes and made my makeup look flawless. My skin felt super silky and not tight at all. Some baking powders really make my under eye area feel super tight and uncomfortable but it felt just super soft all over!
Overall I would highly recommend this baking powder. If you are starting out then I would suggest to pick a baking powder like NO7 Loose Translucent powder which is hypoallergenic and cheaper. If you want to up your game or treat yourself then this is for you!
Value for money: 4 ☆
Pigment: 4 ☆